History & philosophy
The first natural food fair took place in Frankfurt am Main in 1982. Michael Lubs from Kiel presented a new product on a camping table, which doubled as a stand: fruit bars, which were particularly fruity because they contained no wafers or honey. These bars received such an enthusiastic response that Michael went home with a well-filled order book. And he laid the cornerstone for a successful confectionery company.
In the early 1980s, lots of people, particularly those who were young, discovered whole food. In other words, they didn’t want to eat heavily processed food but lots of fresh fruit and vegetables, nuts, whole-grain products and no sugar. But Michael Lubs had a sweet tooth. When he discovered healthy, sweet dried fruit as an alternative, he developed fruit bars (merely for his own consumption to start with) and became a pioneer in the health food industry.
These fruit bars were innovative because they were made without wafers. And without any honey because Michael Lubs thought they were sweet and delicious enough already. And they certainly were because he didn’t scrimp on expensive ingredients such as, for instance, almonds or vanilla. His motto was not to cut back on pricey ingredients.
Michael Lubs managed the company for over 10 years. Then the organic segment changed and the company director had to sit at his desk more and more frequently instead of operating machinery or creating new recipes. Which was why he was happy to sell the company.
In 1997, the company moved from Kiel to Lübeck. The range was complemented by the (probably first) original organic Lübeck marzipan and, at a later date, further confectionery products.
The company was turned into a GmbH, or limited company, in 1999.
Friedrich Lange took over as CEO in 2002.
Today, Michael Lubs lives in Japan. He visited us in Lübeck in August 2015 and was clearly delighted that his pioneering organic company had been turned into such a modern and successful firm.
Regionally sourced ingredients & Fair Trade
We’ve been committed to Lübeck as a production site since 1997 and this is where all our production takes place. Our apple-redcurrant bars are our first fruit bars with apples from our own region.
Whenever we have to obtain ingredients from outside Europe, such as dates, pineapples, cashew nuts, cocoa, coconut or spirulina, we always operate fair trade policies with our partners. We give preference to ingredients with the Fair Trade symbol. We are fully committed to certified organic farming. Consequently, we support local agricultural structures in the regions in which cultivation takes place so that the water, soil and climate are protected and value creation takes place locally.
Environmental protection & sustainability
Our production processes save. primary energy. Our company’s premises are also located on biological foundations, which have been designed with renewable resources all the way to the insulation and the garden has domestic trees, plants and seeds. A comprehensive sustainability concept is currently being drawn up.
We place huge emphasis on communicating transparently with our customers. German law states that compound ingredients only have to be listed when they account for more than 2% of the product’s total weight. We’re committed to declaring everything that’s in our products. In other words, every single ingredient must be listed. As a result, customers with allergies or food intolerances can be on the safe side.